Adani IPO in FMCG
Adani Wilmar operating the popular FMCG brand 'Fortune' has launched its IPO. And to help you decide whether you should add this to your cart or not, here are some key details:
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According to a market research and consultancy firm Fortune brand is present in one out of three households in India. In fact, it is ranked as the #1 edible oil brand with a market share of 18.3%.
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Besides holding a dominant presence in the edible oil market, Fortune (Adani Wilmar) also offers a wide range of industry essentials including oleochemicals, castor oil and de-oiled cakes. Under its FMCG segment, it sells various products including wheat flour, rice, soya nuggets, pulses, besan, etc. Further, it is also going direct-to-consumer with premium products such as ready-to-cook khichdi. |
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HIGHER MARKET SHARE THAN COMPETITORS
Besides having a strong brand recall, Fortune has a market share that is 3X of its nearest competitor. It has a PAN-India network with 5,566 distributors catering to 16 lakh retail outlets. It is one of the fastest growing consumer companies with a profit CAGR of 39% between FY19-21. |
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